What Is Lead Generation?
Lead generation means creating or acquiring opportunities to start a marketing conversation with people who may have an interest in what you sell.
How lead generation works
A typical process has four steps: attract attention, capture contact information with appropriate permission, follow up, and measure whether those contacts become customers or qualified prospects.
Lead volume vs. lead quality
Volume tells you how many contacts entered the system. Quality describes how suitable those contacts are for a specific offer. Neither number is meaningful without the other.
What beginners should measure
- Cost per lead
- Valid-contact rate
- Open and click rates for email follow-up
- Conversion rate by source
- Revenue or value created per lead
Considering MyLeadGenSecret?
Our review explains the current pricing, lead delivery, built-in mailing platform, limitations, and who the service may fit.
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