How Often Should You Email Your List?
The best frequency is the highest cadence you can sustain while remaining relevant and welcome.
The core idea
The best frequency is the highest cadence you can sustain while remaining relevant and welcome.
A simple framework
- Consistency beats random bursts.
- Watch engagement and complaint signals.
- Different segments may support different frequency.
What to measure
Use outcomes that match your goal: qualified replies, clicks, conversions, sales, revenue per subscriber, unsubscribes, complaints, or customer value. Avoid optimizing a vanity metric in isolation.
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