Email Marketing Mistakes That Kill Conversions
Most email problems come from weak audience fit, inconsistent expectations, poor deliverability, unclear offers, or relentless promotion.
The core idea
Most email problems come from weak audience fit, inconsistent expectations, poor deliverability, unclear offers, or relentless promotion.
A simple framework
- Buying volume without understanding source.
- Sending unrelated offers.
- Using misleading subject lines.
- Ignoring unsubscribes or complaints.
- Judging success from opens alone.
What to measure
Use outcomes that match your goal: qualified replies, clicks, conversions, sales, revenue per subscriber, unsubscribes, complaints, or customer value. Avoid optimizing a vanity metric in isolation.
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