How to Follow Up With Leads by Email
Follow-up works when each message advances the conversation instead of simply repeating the same promotion.
The core idea
Follow-up works when each message advances the conversation instead of simply repeating the same promotion.
A simple framework
- Welcome and orient.
- Teach or demonstrate value.
- Address common objections.
- Make a relevant offer.
- Continue useful communication after the promotion.
What to measure
Use outcomes that match your goal: qualified replies, clicks, conversions, sales, revenue per subscriber, unsubscribes, complaints, or customer value. Avoid optimizing a vanity metric in isolation.
Considering MyLeadGenSecret?
Our review explains the current pricing, lead delivery, built-in mailing platform, limitations, and who the service may fit.
Affiliate link. We may earn a commission at no additional cost to you.