How to Promote Affiliate Offers Through Email
The safest approach is to confirm both the affiliate program rules and your email platform rules before sending affiliate links.
The core idea
The safest approach is to confirm both the affiliate program rules and your email platform rules before sending affiliate links.
A simple framework
- Use clear disclosure.
- Avoid deceptive claims.
- Provide useful context around the recommendation.
- Track the link correctly.
What to measure
Use outcomes that match your goal: qualified replies, clicks, conversions, sales, revenue per subscriber, unsubscribes, complaints, or customer value. Avoid optimizing a vanity metric in isolation.
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